Want To Stop Apps From Tracking You? Use This Feature On Your iPhone Right Now

In the realm of digital privacy, iPhone users find solace in Apple’s robust steps to shield their personal information. One standout feature gaining recognition is the App Tracking Transparency, a tool that empowers users to curtail apps and websites from monitoring their online activities, especially on shopping platforms.

Apple’s App Tracking Transparency allows users to exercise precise control over which apps can trace their actions. This innovative feature enables users to selectively permit or block apps from monitoring their activities, aligning with the core philosophy of user-centric privacy.

Introduced during the WWDC 2020 alongside iOS 14, App Tracking Transparency has significantly altered the landscape of digital advertising. The tool’s efficacy became apparent as Meta struggled to track iPhone users for targeted advertising after its implementation. Apple’s unwavering commitment to user privacy has reverberated across the tech industry, prompting significant shifts in business strategies.

How to turn off app tracking

  1. Navigate to Settings on your device.
  2. Access the Privacy & Security section.
  3. Select Tracking.

Once there, toggle off the ‘Allow Apps to Request to Track’ option. This action ensures that any app attempting to seek your permission will automatically be denied and informed of your preference not to be tracked.

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