What Is a Heading Tag? Heading tags are HTML elements that define headings and subheadings within web pages. They help readers and search engines to understand the hierarchy and relevance

What Is Over-Optimization? Over-optimization in SEO means you’re trying too hard to make your website appear at the top of search results.  This can happen when you stuff your content

The Google Ad Preview and Diagnosis Tool is designed to check your ads in a live setting. It allows you to view a search engine result page (SERP) to see

What Is a Reverse Image Search? A reverse image search involves using an image to look for similar images online. For example, check out this Google reverse image search results

Your customers are your company’s most valuable assets.  So, you need to have a solid customer acquisition strategy that consistently brings new customers to your business. Helping you generate more

What Is Marketing Attribution? Marketing attribution is the process of determining which marketing actions help drive leads or sales. It takes into account all the customer touchpoints between learning about

What Is Content Pruning? Content pruning is the process of removing underperforming or outdated content from your website. So you can improve your search engine optimization (SEO) results to get

What Is Local On-Page SEO? Local on-page SEO means optimizing your webpages to improve your organic (unpaid) local search rankings and get more website traffic—and foot traffic if you have

What Is an SEO Campaign? An SEO campaign is a carefully organized plan to improve a website’s visibility in search engines like Google. It relies on a blend of technical

What Is a Zero-Click Search? A zero-click search is when a user’s search shows a result that directly answers the query on the search engine results page (SERP). So the