What They Are & How to Use Them

What Are Native Ads? Native ads are a type of paid advertisement that blends with the look and feel of the content on the platform where they appear. And native

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Types, Tips, and Best Practices

When running ads, focusing your campaign on a specific group helps you reach people who are more likely to be interested in your ad. And even make a purchase. You

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How to Write a Press Release: A Step-By-Step Guide

What Is a Press Release? A press release is a brief news article about your company that you can issue to news outlets and journalists. To attract public attention, protect

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12 SEO HTML Tags You Need to Know

HTML tags are pieces of code you add to webpages to provide context to search engines. They help search engines determine what your site is about.  HTML stands for hypertext

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How to Create a Content Outline: A Step-by-Step Guide

What Is a Content Outline? A content outline is a document that details what an article should include. It serves as a framework for the completed piece. Content outlines typically

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46 Blogging Statistics to Know in 2024

Looking to increase the impact of your blogging strategy? Wondering what separates the top blogs from the rest of the pack? You’re in the right place. Let’s dive into 46

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How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that

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Editorial Standards of the Semrush Blog

The Semrush blog aims to give you the information you need to develop and improve your marketing and SEO strategies. And to be the best place in the world to

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Top 18 SEO Agency Tools for Client Success

A tech stack fuels every SEO agency.  But what this tech stack contains will depend on your services.  So, we’ve compiled a list of the top SEO agency tools by

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12 Tips on Lead Generation for Digital Marketing Agencies

Lead generation is all about reaching your ideal clients and driving their interest in your agency.  And it’s essential to maintaining a client base and growing your revenue.  This article

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